The report shows that in 2017, Australians spent $21.3 billion online, an increase of 18.7% over 2016, and these online expenses accounted for about 8% of traditional retail sales (excluding cafes and restaurants).
The data also shows that in 2017, e-commerce platforms and discount department stores are the most popular shopping websites for online shoppers. "E-commerce platforms including Amazon, eBay and Etsy are booming, with an increase of 74.8% last year alone," said Ben Franzi, general manager of Australian postal parcels and express delivery.
In the area of e-commerce payments, "Buy Now, Pay Later" is becoming an increasingly popular form of payment, both Afterpay or ZipPay. Australia Post estimated that “Buy Now, Pay Later” accounted for 7.7% of total online product spending, of which fashion accounted for 57%, a 7-fold increase over 2016.
The report also wrote: "It is expected that in the coming year, the payment method‘Buy Now, Pay Later’ will become more extensive."
At the same time, consumers are also becoming more accustomed to shopping on smartphones. In 2017, purchases from mobile devices increased by 58%, compared to a 11% drop in transactions from desktops and laptops.
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